Trouble seeing this email? View in browser.
 |
From the Measuring Incentive Program Effectiveness Series |
|
Is Giving Motivated by the Mission? NEW ITEC donation activity analysis suggests other factors play a role. |
|
Giving is motivated by the mission. Or is it? Our most recent nonprofit research shows that personal relationships are possibly a greater motivator, and when leveraged with the mission and marketed a certain way, donation levels dramatically increase -- in fact, in our study more than 235%! Our new study, titled ITEC Analysis: How Fundraiser-directed Communications Impact Donor Activity, examines a key component of Turnkey’s incentive program’s communication strategy: the Income Triggered Email Campaign (ITEC). More specifically, this paper examines how fundraiser behavior and donor activity are affected when recognition gift ITEC messages are sent. I’ll officially share this information and talk about this effect at the 2011 Blackbaud Nonprofit Conference in October. Interested? Be one of the first to download Turnkey’s new donation research now. Then I hope to see you at the conference in D.C.! All the best, Katrina VanHuss
About Turnkey Promotions Turnkey Promotions has been working with nonprofit organizations such as the American Cancer Society, Special Olympics, Susan G. Komen, and the Alzheimer's Association since 1989. Its CEO, Katrina VanHuss, is research-driven, and in 2009, she began publishing her incentive program data . Visit Turnkey’s Nonprofit Website to learn more about Turnkey Promotions or to download Turnkey’s incentive program research. |
Katrina VanHuss Katrina’s expertise lies in making event participants fundraising machines; in fact, her company often increases fundraising income levels as much at 29%. Her passion for publishing incentive program research has made her a sought-after speaker, presenting at national conferences for Blackbaud, Special Olympics, and the Run Walk Ride Fundraising Council. Katrina’s research is available for free on Turnkey’s Nonprofit Research site. 
|
|
Nonprofit |
Corporate |
Blogs |
Connect |
Contact |
 |
|
Like what you see? Forward this email to your colleagues. |
  |